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BOUNDARY MILL STORES SHIREMOOR
PARK LANE, SHIREMOOR, NEWCASTLE UPON TYNE, TYNE & WEAR NE27 0BS
Phone Number: 0191 297 2420
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Fashion and home store covering 80,000 square feet with over 250 quality brands. Many labels from the top end of the high street are on sale here, for both men and women. Womenswear includes Alexon, Windsmoor, Eastex, Planet, Mandolin, Jacques Vert and Liz Claiborne. Menswear includes Austin Reed, Centaur, Haggar, Farah, Pierre Cardin and Ben Sherman, to name but a few. The clothing departments are very extensive - not to mention impressive - and cover the whole range from casual to evening wear, with reductions of between 30% and 75%. There are large leisurewear departments for men and women including Timberland, Wrangler and Tog 24, and a department dedicated to women's lingerie. A contemporary fashion department includes French Connection, Ben Sherman, Elle and Mexx. An extensive shoe department contains Clarks, Hush Puppies and Pavers, among others. In addition to the fashion brands available, they also offer a massive home department: there is a huge cookshop stocking up-to-the-minute ranges and a greatly-extended luggage department including Globetrotter, Antler and Jane Shilton. The home store sells brand-name home furnishings, glass and china including Dorma, Christy, Denby, Dartington Crystal, Portmeirion, Royal Worcester, Villeroy & Boch and Wedgwood. Four times a year, there are special sales at which prices are discounted further. Most of the stock is end of lines with the occasional marked seconds. There is a large coffee shop and extensive free parking.
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Mystery shopping is a tool used by market research companies to measure the quality of retail services. Mystery shoppers pose as normal customers and perform specific tasks – such as purchasing a product, asking questions, registering complaints or behaving in a certain way – and then provide detailed reports or feedback about their experiences.
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